Leading Beauty & Wellness in the Middle East

Parallel Health and Beauty LTD, through LooliaCloset.com and SohatiCare.com, is dedicated to delivering genuine beauty and skincare solutions. We cultivate innovative concepts and forge strategic partnerships with top brands, collaborate with influencers, and provide personalized consultations. 

 

Our mission is to captivate our customers with exceptional service and engaging content that inspires and delights.

Join Us

Our Businesses

 Parallel health and beauty aims to be a leading regional player in the middle east, offering a content driven e-commerce and excellent experience focused on beauty and health.

  • Ecommerce

  • Content & Media

  • Consultation

SohatiCare

An online  parapharmacy platform that
offers a range of dermo-cosmetic, personal care and beauty.

Visit our websites in LB, JO, and EG

LooliaCloset 

An online platform that offers the best  selection of beauty products in skincare, makeup, haircare and fragrances from the most renowned brands.

Visit our websites in LB, JO, and EG

So Creative

A digital marketing agency leading in the healthcare field.

Sohati.com

A health platform that provides information on the health and medical field.

https://sohati.com/

Ounousa

An online platform publishing content in Arabic on lifestyle, fashion and beauty since 2010

https://www.ounousa.com/

Ounousa Reviews

An online platform for reviewing makeup, skin and hair care products.

https://ounousareviews.com/

Loolia 

A YouTube channel dedicated for beauty videos with more then 2 million subscribers.

Sohatidoc

An online clinic that provides telemedicine consultations with doctors in various fields. 

doc.sohati.com

Our Impact in Numbers

140+

Cities Covered in Lebanon, Egypt & Jordan

1,500,000

Products sold
per year

4,000+

Distinct SKUs

80+

Employees in
3 countries

380+

Influencers active 
in 3 Countries

26,000,000

Following base
on FaceBook

1,200,000

Following base
on Instagram

2,000,000

Following base
on Youtube

Meet Our Visionaries

our co-founders

Wassim Kari

Co-founder & CEO

Elsa Aoun

Co-founder & COO

Philippe Rizk

Co-founder & CMO

our core team members

Carine Rizk

Chief Pharmacist

Dr. Veronique Abou Ghazaleh

Group head of content & HR

Abdelghini Sabagh

Marketing Lead

Adele Aad

Head of Accounting

Open positions will be announced here

Send your CV to 
Veronique.aboughazaleh@loolia.com
Thanks for contacting us. We'll get back to you as soon as possible.

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email

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Our Core Values

Excellence

Innovation

Environmental
commitment

Teamwork

Transparency

Meritocracy
Thanks for contacting us. We'll get back to you as soon as possible.

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